![]() ![]() Not to forget, app stores often have thematic collections and it can bring your app to the front of the stage.Īs for Valentine’s day visual identity is simple and straightforward: a lot of red, pink, and hearts. More so, seasonality is not just about boosting conversion, it also shows users that your app is up to date (and regularly updated), and can charm back old users by underlining new content. This is an opportunity to leverage this increase of attention on these specific keywords. The name of the event, obviously but also associated keywords like love for example. ![]() source: ASO WorldĪs we can see in the graph above, Valentine’s Day will boost the search for specific keywords. It’s also a great occasion to stand out from the crowd and attract attention with bright seasonal creatives. This event may be an opportunity to be creative with your assets and spread some love. Valentine’s Day may not seem like much, but the days leading up to it can sometimes boost traffic to some apps or games (whether it be to buy a gift, find a date or distract yourself with a mobile game). Moreover, it’s an event that will draw some people to their app folders, mainly for restaurant booking or food-related apps. However, it’s still an opportunity to seasonalize your asset and take advantage of the flirty and playful mood users might be in. Valentine’s Day is not as big a seasonal event as Christmas or Halloween for example. Is it worth it? How do you take advantage of the day of love? Let’s find out! About Valentine’s Day seasonality Love is upon us! Valentine’s day is just around the corner, and some are trying their hands at Valentine’s Day seasonality. ![]()
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